If something isn’t going quite to plan or you think that something should be working better than it is – find out why and make sure that you start with the basics first, it’s probably going to be something silly that you have overlooked.
Recently I was looking at my Amazon earnings and noticed that there was a lot of ‘clicks’ coming from one of my Squidoo lenses but only a couple of sales – the traffic was converting really badly so I started looking into it.
After a few days of scratching my head wondering what I could have been doing wrong, I went in and checked my Squidoo stats – something that I’d not bothered with at first because I could see that traffic was coming to the lens from my dashboard and new that they were clicking through to Amazon.
The answer was right there and it was such a silly mistake to have made that I’m actually embarrassed to admit it!
I can see that I’m getting a lot of traffic from Google and it actually took me a few minutes to realise what I had been missing – the lens was aimed at the UK market!
Squidoo Amazon Links
The traffic that I was sending over to Amazon from my links were nearly always in the US (most Google.com traffic is the US) and my links were pointing to Amazon.co.uk! How many sales had I missed over the years?
Once I realised how stupid I had been I changed the links to Amazon.com and within two days my sales were showing up – 6 sales in two days.
Even though my Squidoo lens had been getting good traffic for a few years, because the commission on the product that it promoted was low I just let it fade into the background. Those low commission items can make all the difference – lots of small commissions soon add up and help push your commission rate up.
It’s worth checking your Squidoo stats to see if you’ve missed something basic!