Update to: A List Of Social Networking Sites. This is an updated list of social sites for 2010 which includes social marketing, networking and news sites.
In 2010 it’s time to start reaping the rewards and benefits that social sites can bring to marketers and those rewards know no boundaries when it’s done right.
Over the last year I have watched as some marketers use and abuse social sites, attempt to manipulate them or simply have the mud throwing approach. It’s those very same marketers that we see posting to their blogs or on forums claiming that social media is dead!
It’s time marketers stop trying to sell directly to users of those sites (who they don’t know and have no relationship with) and more importantly – stop slinging mud at the wall and hoping that some of it sticks!
Benefits Of Social Media Sites
Once you realise what the actual benefits are to using these sites, that’s when you’ll start to get results and build a long term marketing plan from it.
Just a handful of reasons that you should use the sites are …
- Your (well written) articles can rank well in the search engines
- It helps you build credible and worthwhile backlinks to your site
- The sites are free to use
- You reach new readers with whom you can start to build relationships with
- Those new readers can expose your site to even bigger audience
- They help you build your online reputation
- Can help to bring your site to the attention of potential JV partners
- Your traffic levels can increase dramatically
- Anyone can do it, there are no entry levels
Pitfalls Of Social Media Sites
I’m not going to mention the obsession that can take over your life, the time it can take to write useful content that you are just going to give away or the fact that it’s a long term strategy and shouldn’t be seen as a quick way to riches.
No, I’m just going to focus on ONE fact – If your site, blog or forum (or whatever it is that you want to promote share) is not already in good shape, you are basically wasting your time!
You could spend hours getting together a top notch article that is giving away some of your best content which the users of the site find fantastic. The problems start when they arrive at your site only to find you ranting on about how your dog ate your most prized possession. It’s of no relevance to them and they leave your site without engaging further.
What a total waste of your (more importantly, theirs) time!
Simply put. Ensure that you have worthy, findable information that compliments what you share. Make sure you make everything as simple as possible for your new potential reads to keep coming back. A prominent RSS feed, optin box or bookmark tool is vital and consider giving those new readers the chance to share your work easily with THEIR readers and friends with other social tools like at the end of this post.
My Top Six Recommended Social Sites
For me personally, I have had most success from the following social media sites.
Social Media Site
Other Successful Social Media Site List
Social Media Sites
Remember that everything you do online within a community of any kind should add/offer value.