When it comes to online marketing, there are parts of it that you will be good at and other parts that will need working on. Keeping your readers attention is half the battle with Squidoo marketing and something that everyone needs to work on if you want to succeed.
If you spent hours creating your first lens only to find that people are not clicking through to the product or service that you are promoting, then the chances are that you are not holding their attention. The first thing you need to remember is that you are trying to get information across to the reader in a way that makes them want to know more and if you are not doing that you need to make changes.
Below I have listed my top 5 tips for getting people reading your Squidoo lenses and clicking through to your products. This can also be used for your article marketing efforts so remember to bookmark this page and come back the next time you sit down to create an article or Squidoo lens.
>> The first thing that you need to remember is that readers don’t want to have to go searching for a dictionary when they are reading something – keep the words simple and to the point. Never use unnecessary or long words just to try and make your article or lens sound important. The first thing you will do is make the reader feel stupid and they will instantly switch off – they certainly wont want to read anymore because you just made the subject too complicated.
>> Use attention grabbing titles and subheadings. The first thing that the reader will see is the title of your page and you need to let them know that they have arrived where they want to be – use your title to confirm this for them. On Squidoo, the subheadings are often ignored but they can be used to let your reader know more about your lens or article. They also give you another chance to get your keywords in again.
>> Keep your paragraphs short so that the readers don’t feel like they are trying to work through the next installment of War & Peace – not only does it break up the text and make it look more aesthetically pleasing, it doesn’t overwhelm the reader. Make use of bullet points or numbers (like this article) to break the text up.
>> Read then re-read your articles or modules to make sure that they make sense and have no spelling mistakes. Although lots of people don’t mind if there are some errors, others will lose trust in you because of it – you look amateurish and show poor attention to detail.
>> Put your reader first. Write for your reader before you write for the search engines. I know this might sound a little strange considering that you are writing to get found by the search engines but trust me, you’ll have much better results if you put your readers first. No one wants to read something that looks and feels manipulated and lots of people forget this and end up writing something that sounds and looks strange – it’s a surefire way to turn your readers away before you get started.