Are you wondering what Fat Pings are and what you’ll need to do with one? Late last year I first heard about them from Matt Cutts and put it down on my ‘to do’ list – somehow it just got ignored until I read an amazing post made by Viperchill a few days ago.
To be honest it turned into a pretty confusing time for me as I am a complete tech-idiot! Anything that tells me to go and read over at Google Code has me lost straight off the bat – I know it’s going to be technical in nature and I get scared – I’m sure that I am not alone in feeling this way so I have created this really short tutorial on Fat Pings for you.
What Are Fat Pings?
Just like when you ping your content, Fat Pings essentially do the same thing – they let others know that you have published something new and your blog has been updated.
The most basic benefit of pinging is that your content gets found by the search engines faster. If you use WordPress (.org) then each time you publish new content, you automatically ping a list of sites that can be found in your ‘settings’ tab.
You can read more about this over at WordPress. For lots of people they won’t even bother changing the settings, for others, they might read posts that gives updated lists etc and change them but for most of us, the list stays the same year after year.
Lots of people have different advice on which services you should ping and most of it differs from person to person – I stick to a relatively small ping list of just four main ones.
What’s The Difference Between A Ping And A Fat Ping?
A ping normally uses the title or headline of your post – sometimes just your blog url. With a Fat Ping you not only tell Google that you have new content, you actually send them your whole post!
Why You Should Be Using Fat Pings
When you create a post there is a chance that your brand new content that you spent time and effort creating will get scraped and used around the net – this can happen within minutes, especially if your blog is well known within its niche!
Even though search engines such as Google are getting better at finding the rubbish on the net there is always the chance that your new content, along with the scraped content, manage to get them a little confused about who wrote it and when.
Google aims to list the site with the original content anyone else but it has been known to get it wrong whilst in its confused state!
Using Fat Pings means that the risk of your content getting seen as duplicate content is more or less gone – you let Google know you are the original author by sending them the whole lot.
Does Google Recognise Fat Pings?
In a word – yes!
Matt Cutts spoke about using them at PubCon 2011 and recommended that you set up Fat Pings to let Google find you fast and first – you don’t get a higher recommendation than that.
How Do I Set Up Fat Pings For My Blog?
For those using WordPress (.org) there is a fantastic plugin that you can use to set your site up to use Fat Pings – PubSubHubbub.
Just install the plugin and activate it – it’s that simple!
There is a lot of reading over at Google Code about the plugin and to be honest, it made it all sound a lot more complicated than it is. Once activated the plugin has two default ‘hubs’ in the settings – I found a lot of people asking if there was a list of hubs to use with the plugin but couldn’t find anymore.
After spending a few hours searching around for answers I decided to email the plugin creator to get some clarification and only using the two default hubs is enough.
Should You Still Ping Your Content?
Yes. Although they are similar in nature they do work slightly differently so leave your ping list set up for your favourites.
More reading ….
What Is PubSubHubBub?