On my post yesterday I had a comment from a reader Bruce … If you click here you can read the post and then scroll down to the comments.
Well Bruce got me to thinking about the time it takes to create a whole new product from scratch. I guess I have it a lot easier than a ‘newbie’ in the fact that I have experience on my side. I can take projects that I have done and compile that into a product on internet marketing or how to make money. One point to remember is that you don’t need to be creating a 40-80 word eBook to have your own product.
There is also the fact that I have several niches that I work within that I know are profitable and I can then compile a product within a few hours using my articles.
I also thought about Bruce’s problem of customer services and how to get around this too. Hopefully I will have the answer to help Bruce out here …. Of course, it’s only a suggestion 🙂
On the post below Bruce’s you can see another post by Sharon saying that you can turn articles into products. Although many of us have lots of articles on the same niche, there are plenty of people that don’t – this could be the answer for them too.
I worked on this concept a few months ago and had been selling it. Today though, I have decided to work it again to fit in with this blog post (I’ve also stopped selling it as that wouldn’t be fair).
I hope that you can see the potential in what I am outlining here. Obviously I can’t make it as comprehensive as I did for the paid product as I would need to write a post containing over 20,000 ….. It would take you two days to read it :-0
Depending on how well it’s received, I might make another more in depth product at a later date. Overall, I hope that this article should help anyone who is creating sites, blogs, lenses, articles or their own products … Let me know what you think.
I’ll be delivering this mini course over the next week so that it’s easier to read and digest – Remember to leave comments if there is something that I miss or you want more information on ……
The Importance Of Understanding Content
Content is what makes that internet what it is today. Without it you stand little chance of success – no matter what route you go down. If you want to build a website, lens or blog you MUST have great, original content.
The internet was invented to share information and information is what people are looking for when they log on. If you don’t offer them that information then you are not offering them what they want …. it’s a simple concept but one that people seem to forget.
One of the most crucial things to remember is that people are looking for answers. They want you to solve their problems, provide them with their needs and wants or just show them that there are solutions.
This can come in many forms, for example, someone who is looking on eBay for the latest ‘must have’ trainers or handbag is trying to fulfil a need. They want something and although they might start out looking for prices and then get a pair of cheaper trainers, the ‘want’ was there to make them look.
Another example is when someone is looking for answers to a debt problem. They might search for a loan, but if they come across a site that gives them the information to end their debt problems in no time at all with no need to borrow more money – they have found a solution.
This is why content is so crucial online. People want to find answers and if you have a site, blog or lens that just doesn’t offer content that fulfils this in some way (even if it’s letting them know that they are not alone) then you wont be able to convert that person into a buyer.
Creating content in a product is just as important. You can have all the answers that the person needs but if you don’t have a way of making them clear – you will be hit all day long with refund requests! This is something that wont help anyone – least of all you.
Why Quality Unique Content Is King
It’s not enough to just have good quality content these days, you MUST have totally unique content. Simply put, this means that if you create content for your Squidoo lens, it has to be content that doesn’t appear in any other place on the net.
Gone are the days where you can place content on a site and then place an article version at an article directory. It can only appear once. I am well aware that several big names will tell you to post one article on numerous article directories – this just seems like a very silly thing to do to me when Google clearly state that they only want unique content and will punish you for duplicate content.
Of course, Google are not too clear on the guidelines for duplicate content stating that this is mainly a problem on a single domain name. For example, if you are trying to manipulate the system and posting the same content across your site – My own personal experience is to play on the side of caution and steer clear of anything that Google might frown upon.
With this in mind it’s worth creating totally unique content for anything that you do. That isn’t to say that you cannot re-use your content by simply rewriting it. This is easier than most people think and I have more coming on this later.
Where To Find This Content?
It seems to be one of the biggest problems that people come across when they want to create content. They now understand that without good quality unique content they are not going to be able to compete with anyone else. Sitting there all day trying to come up with content can drive anyone to tears. Especially if you have to create something from scratch.
Well there are answers for you here. There is a really easy way of creating content without having to pay for article writers or spend hours trying to come up with something to say.
PLR – Private Label Rights
What Is PLR Anyway?
PLR (Private Label Rights) is basically material that someone else has written that you can change or edit and place your own name on. You can change the title, change or alter the wording and place your name on it as if you created it yourself.
There are many different forms that PLR comes in, but for the sake of this article we will be concentrating on articles, reports and products of the written word. You should be aware that PLR comes in forms such as: eBooks, videos, audio, software etc – it’s not limited to just the written word.
All PLR is not created equally and this is something that you need to be aware of from the start. PLR comes with terms and conditions that MUST be adhered to – break these and you will soon be in some hot water.
For example, some PLR is sold with total rights which means that you can do as you please with it. Others come with tighter rights such as: You can use the product as your own, you can put your own name on it, you may offer it on another website, you can offer it on auction sites, you can add it to a membership site etc.
Each set of PLR material will have their own set of terms depending on the author. One thing to remember is that if any material comes without the terms, the chances are that you have purchased PLR that is not legally allowed to be sold – always ask for the terms BEFORE making a purchase.
Common terms are set out as:
- [YES] Can be sold.
- [YES] Can be packaged.
- [YES] Can be offered as a bonus.
- [YES] Can be added to paid membership sites.
- [YES] Can be edited or modified and your name put on it.
- [YES] Can be given away.
- [YES] Can sell Resale Rights.
- [YES] Can sell Master Resale Rights.
- [NO] Can sell Private Label Rights.
- [NO] Includes Sales Page.
- [NO] Can be offered through auction sites.
Don’t confuse PLR with MMR or RR (Master Resale Rights or Resale Rights) as PLR doesn’t come with these terms as standard. Check the terms and then check them again.
Although I don’t want to spend too much time explaining to you how to purchase PLR, there are a few things that I think you should know.
- Just because it’s more expensive does not mean that it is of superior quality to a cheaper package
- You do not need to join lots of PLR membership sites
- Always check to see the limit on the number of copies that will be sold – It should be under 100 copies
Where To Start?
The best place to start is to create a report that can be given away as a ‘bribe’ to get people to sign up to your newsletters or to sell. This is a great way to lead yourself into a full blown product.
We know that there are plenty of places that you can grab yourself some great content which comes with PLR, a simple search on Google for your niche + PLR will bring you back lots of options. The Warrior Forum is another great place to get some top quality PLR too.
You should also remember that PLR isn’t just for products … it works really well for:
- Blog Posts
- Newsletter Material
- Squidoo Lenses
- Free Reports
- Auto Responder Series
- etc etc
There are lots of ways to use PLR …. it’s just down to you how you use it.
When you look to purchase PLR articles you will find that there will be several articles on the same subject (hopefully your niche 🙂 ) and this is where you can really take advantage of PLR for some quick cash.
A standard article will be around 500 words long – give or take. A standard report will be around 2000 – 3000 words long. If you get yourself a 4 or 5 bundle of PLR articles on the same subject that you can combine into a report then you have yourself a real winner.
Why A Report?
Reports are much easier to sell. Imagine being able to create a lens around your own products or even a blog. It’s easier than you think now that you know about PLR.
Imagine that you create a 50 page product on “How To Spot A Fake Painting” you could have a great product and you want to sell it for $97 – after all, you spent a lot of time making sure that your research was totally up to date …
You have to spend a lot of time convincing people to buy it. Now imagine that you spend a few hours creating a 10 page report on the same niche. You want to sell it for $7. It’s far easier to get people to buy a report that costs $7 as opposed to a product that is $90 more.
You can sell your $7 report that took you a few hours to complete over and over again for months and years to come. All for a few hours work.
You bet it is.
There are lots of advanced things to do with your report, you can have affiliate links to other more expensive products, affiliate links to paintings etc. The ideas here are endless – you are basically using your short report to up-sell people to more which basically = more sales – more money for you.
You can get so carried away creating these short reports that it wont be long before you have enough material to combine them all into your own larger price full blown product. You can then use your small reports to up-sell your own product. More sales for you.
You can totally automate your small reports by using the $7 dollar scripts (you can customise these to any price) and then not only are you building a list, you can also start to build affiliates for your products too.
So many opportunities here 🙂
Creating Your Small Report
Once you have your niche and have researched to see if there is a BUYING market – ie, people that are already buying products in this niche and also check to see if there are people paying to advertise on Google for your niche. This is a great indicator to see if there is money to be made within the niche.
Top Tip: Remember to look for a crowd of people before you look for your niche within it. Read this a few times to make sure you understand it. The hungry crowd will be looking for a solution – just offer it to them.
Now you know what your market is looking for, you need to grab yourself some PLR on that niche. If you really find that you have come up with a niche that has no PLR on it, check that your research has been done correctly – it could be an indicator that there is no money to be made there.
If you are still struggling then you can go and hire a writer to produce your own material for you – but it’s VERY unlikely that you wont be able to find PLR on just about every subject (or it could be that you have found a massive hole in the market that you could fill).
Now all you need to do it create your report from the material that you have …….
I’ll be posting that part tomorrow – this article is now well over 2,500 words and as I said I want to post it in digestible bite sizes so that you can get the most out of it.
You can read part two now by clicking here.