A Real Life Internet Marketing Case Study To Follow

September 15, 2011

Marketing Tips


One thing that I have always wanted to do was to show a genuine ‘case study’ that everyone can follow along with so when my niece got some really bad luck – it gave me the perfect opportunity!

My niece lost her job last month and has decided that she wants to build an online business.  Callie is no stranger to the online world, I introduced her to it a few years back and as much as she did have some success she was soon taken over by ‘shinny new object’ syndrome!  She basically got sucked in by each and every new sales page she saw – in fact, if she read a blog post that she liked, she would buy their materials because ‘she liked them’!

Soon she had thrown in the towel and felt frustrated by the whole experience.  When I tried to explain to her that she had basically been surfing the net instead of getting her head down and getting on with things, I think she felt a little insulted and insisted that she had tried hard.

Callie is starting with The Challenge – she likes (and knows) niche sites and wants to go in that direction.  The Challenge will give her the basic marketing knowledge that she needs in order to succeed.  It all starts with the basics and those basics apply to all aspects of internet/information marketing.

Along the way she’ll be documenting her progress – the good and the bad – at her new site www.ProBloggingPlan.com where others can share the journey with her.

Please lend her your support as she feels silly talking to herself when she makes a blog post lol.  I know that there is going to be so much great information on that site over the next few months that can help a lot of people.

She’s working really hard at the moment and I know that she’ll appreciate some moral support.

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About Kelly Stone

Kelly Stone is the founder of Kelly Stone Marketing. If you enjoyed this post then the chances are you might want to read more from her - you can make sure that you stay updated via Twitter, Facebook or over at Google +1.

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15 Responses to “A Real Life Internet Marketing Case Study To Follow”

  1. Callie Says:

    Oh My!

    I just logged into my Google+ account and saw this post! I almost had a heart attack when I saw my site looking back at me 🙂

    Thank you for the post, I certainly do need the moral support at the moment. Although I ‘thought’ we agreed that you wouldn’t do it quite yet? I’ve been out this morning but am back now and ready to get going!

    I’ll reply to your mail shortly.

    Thank you x

  2. Liza Says:

    Looking forward to this case study.

    Being with others that are going down the same road can be just as helpful as any other tool I have seen! Good luck Carrie I’m following you on Twitter now too.

  3. HarryHouseHuntersNZ Says:

    Think this could help a lot of people take action instead of just wondering around all day long.
    Let us know how everything goes.

    • Kelly Says:

      I’ll be giving updates on this site once a week (ish) so that everyone can see how she gets on. I’m fairly certain that there will be more regular updates over at ProBloggingPlan.com so be sure to check it out!


  4. Vic Says:

    Kelly/Callie this is a great way to share your journey. What a shame we cannot all have a family member who can help us out! How are you two related anyway?

    Good luck and keep us updated.


  5. REMOVED Says:

    Good luck guys.

    Just been over to say hello and looking forward to hereing more about this.

  6. Lou James Says:

    Kelly what a lovely thing you have done.

    Whilst I know that I would love to have you as a mentor, it could be that this piles the pressure on both of you. You want to ensure that Callie does as well as she can and Callie will feel a need to succeed, she might end up feeling she is in a fish tank!

    Anyway, good luck to both of you.

    Just off to say ‘hello’ to Callie now

    Lou xx

    • Kelly Says:

      Hi Lou

      I do know what you mean but we have spent a long time talking this through. At the end of the day, I don’t want to start something on this blog that wouldn’t get finished and I wouldn’t want Callie to be feeling anymore pressure on her than she already has.

      Take care x

  7. Clive Says:

    Hello both of you. I really hope that this goes well. I’ll be watching with interest.


  8. Mindy Says:

    Just stopped in to say to your niece, “Good luck on your journey.” I am on my own journey as well and it is both exciting and scary. I started off as a writer, then proceeded to buy a bunch of products just like she did. I was surfing the net, as you said. It’s time to take action! I’ll be stopping by her blog, too.