If you have been struggling to increase your online sales (or even get your first) then there is always a reason why. It’s just a case of looking for and understanding that reason and then working to put it right.
One of the most common reasons that people are unable to increase their sales is because they are not targeting the right people or they are being too broad in their efforts. With millions of people online, you are never going to please everyone all the time – it’s simply a case of hooking up with the one’s who are actively searching for you anyway.
Regardless of the market or niche you work in, you want to make sales so you need to know who is out there looking for that product or service. Trying to sell gaming products to grandmothers is not going to be the easiest thing in the world to do. It’s down to you to know your niche inside out and back to front – get this part right and the rest becomes much, much easier.
Take 10 minutes to give some thought to campaigns that you already have running and grab a pen and paper and write down what your potential customers demographics are …..
- Male or Female
- Age Range
- Local Buyers/Online Buyers
- The Problems
- The Reasons
- The Trigger
- The Benefits
Once you get a real ‘feel’ for your potential customers, increasing your online sales just got a whole lot easier. Without this information it’s all hit and miss and more luck if you make sales.
Targeting your campaigns around this information means that you can quite literally laser target each one for maximum results.
One of my own niche markets has a large target audience but rather than attempt to take on everyone within that niche, I simply aim at a tightly focused group where I can use the information that I have to really impact them.
Knowing what the problems are (cannot lose weight/cannot gain weight/cannot get six pack etc) give you a good niche to aim at. Understanding the REASONS is critical to your campaigns success (always seem to be hungry/diets not effective/no time to exercise etc) and means that you now have the basic information down.
The triggers are just as important and are what triggers the person to seek out help or assistance – wanting to lose weight for health reasons, attracting a partner, feel good about themselves etc. You are now in a prime position to highly target your offer to a very specific group.
Using this method will help you increase your sales and help you understand the niche you are working within. Take the time to get this right and you’ll start to see the pieces fall into place and sales increase.