Getting Traffic To A New Blog – What Comes First?

December 18, 2007

Marketing Tips

You may have noticed that I have added a new category for this case study on getting traffic to a new blog.  This way you will be able to see each post more easily than if you have to start going through other posts in the blogging section.

Getting Traffic To A New Blog

This is the biggest problem for anyone who starts a blog.  You have done all the research on finding the best niche to blog within and yet you are still going to be the only person to ever read the posts if you don’t start to get traffic.

I’ve said it before and I’ll say it again, you can invent the best thing since the wheel but with no one seeing it – nothing will happen.  No traffic = No readers = No money.  It’s as simple as that.

Content, Content, Content

Before you start to drive any kind of traffic to your blog you need to know that they are going to arrive after finding what they were looking for.  Simply starting a blog and having nothing of interest there will have traffic clicking away faster than you thought possible.

You need, no MUST have some great quality content on your blog before you start to get traffic coming through.  You may have noticed that this blog has several key articles posted before I started this.  It would have been a pointless exercise to start bringing traffic over before these articles were in place.

Some people like to post little and often and I have often seen bloggers post seven or eight times per day to their blog.  Others, like myself, prefer to post less frequently but with longer articles.  Either way works and it’s down to you to decide which way will best work for you.  Family commitments, employment commitments will all play a part in your decision.

I’m sure that you have heard the saying “Content is king” on more than one occasion.  Content is what makes the internet work and more and more sites, blogs and lenses are being pushed out by the search engines for not coming up to standard with their content.  The more relevant your content is to the reader, the better chance you get of being listed in Google for with your blog.  This means lots of free traffic to your blog!

No matter what your niche is, you must have some good all round quality content that is giving the reader what they want.  Help your reader and they will come back to your blog.  Your content needs to help people with their search, is it going to do that or can you change it to make sure that it does?  Simply throwing together some text and placing links through it wont cut it in today’s market.  You need to offer something of value to the people reading.

You certainly don’t need to have a degree in writing, I certainly don’t, but what you do need is the genuine touch that only a person who cares can give.  If you simply don’t care if your readers are getting what they came for and just want them to click that link and make a purchase then the reader will see this – no one wants to be sold to.

Building a blog that is full of great content is in my long term business plan.  I want a blog that I can monetize and place in my income streams and I know that the best way to get this is by helping others.  With a blog that has quality content I know that the readers will want to read more, they will come back again and again and will let others know about it but posting about me in their own blogs.

Starting a blog and expecting it to make money from day one and with the intention of making money from the start without caring about what you are doing or why you are doing it wont serve you well in the long run and will do more harm than good.

If I were only telling you half the story here and then placing links to another product that I wanted you to buy would you carry on reading?  Would you look around the site and read more?  Perhaps if you had no real intentions of starting your own blog, you might read a few posts to see what information you could get for free.  With this kind of blog though, I am offering you all the information for free with the hope that you will come back time and time again.

One of the biggest tips that I can give you here is to write for your audience not the search engines.  It’s easy to fall into the trap of going after floods of traffic from them by targeting your keywords and phrases but trying to fit too many in on a post can leave the reader feeling that the content wasn’t flowing and sounded disjointed.  This is the fastest way for them to leave the site.

Unique Content For Your Blog To Get Traffic

You can try and follow in the steps of others and follow their business plans.  In fact this is something that I recommend doing – to a certain level.

If it’s not broke don’t try and fix it.

When something is working well for other people the chances are that you can create something just as good by following what they have done.  BUT, only to a certain point.  Copying their text, using their posts and simply linking to them wont work.  You need to learn about your niche and what interests the readers the most.  Yes, you can do this by viewing other peoples blogs – the content must be your own.

Creating content for a blog that is unique and fresh is one guaranteed way to get readers coming back.  If you know that you can write the same topic with a new angle or with a different twist, the readers are going to what to know more about what you are saying.

Think long term.

Can you content hold it’s own in the long run?  Is it seasonal, news or simply going to go out of date fast?  If it is, you need to let your readers know and update them when things change.  Finding topics that are evergreen (stay the same all the time) is important.  People hate to have to check and then double check what they are reading.

Make it original and make it your own.

Letting your personality shine through is letting the person know that you are a real person behind the words.  People buy from people, so if you are creating a blog with affiliate marketing in mind, be yourself.  This is a great way of building trust with your readers.  When they trust you they follow what you have to say and will hang on your every word.

Top Tips

  • Write great content that can hold it’s own
  • Focus on helping the reader before all else
  • Create content for your readers before search engines
  • Be yourself

Traffic is not just something that ends up on your site.  Behind all the stats is a real person looking for a solution to something or wanting answers.  Let the reader know that you value them as a person and not just another statistic.  This is one of the main problems that marketers fall into.  They see stats before people – every search is performed by a real person with feelings, wants and needs.  Cater to them above all else and the rest will follow.

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4 Responses to “Getting Traffic To A New Blog – What Comes First?”

  1. Kristie Says:

    Kelly, I subscribe to your RSS feed, and enjoy reading all of your tips. I hang on each word and learn from someone who started just like I am. Thank you for all your guidance!


  2. Rick Imby Says:

    Great Content and ask your readers what they want. Also the articles with the most comments are the subjects to continue on with….

    Thanks again,

    Kelly are you ready for me to be a Guest Blogger yet????

    I disagree with some of your stuff —We can argue??? I don’t have an English accent so I will be more understandable—lol

    Rick Imbys last blog post..Google Page Rank is the Classic Sideshow

  3. Bad Azz Network Marketer Says:

    I like checking on myself every once in awhile to see if I’m on the right track and I know I am because I’m getting traffic to my blog in less then a week of creating my blog.

    Although I admit, I gotta get more content up there for my readers and I still have quite a bit of editing to do and some videos to put it, I’ve always been a firm believer in the quote:

    “You don’t have to get it right, you just have to get it going”

    Learned that months ago by a marketer by the name of Aurelius Tjin. Great guy. Took me a long time to actually start believing it.

    –Joe “The Bad Azz” Benjamin–

    Bad Azz Network Marketers last blog post..Aston Martin Rapide : Bad Ass Car Series #1


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