I Know The Basics Of Marketing – I Want More!

December 12, 2007


Lots of people come and ask me where they need to go from Squidoo.  They are familiar with the basics of marketing and want to take that next step up to make more money.  This is something that I just can’t answer for you, you need to be able to work through what you know and decide which area you want to move into.

I’ve never made it a secret that I do not make 100% of my income purely through Squidoo.  It now accounts for approximately 25% of my online income, so it’s a healthy amount – just not as much as people think.  Creating multiple streams of income is one of the most important things you can do as a marketer, you can see what I had to say about losing your income overnight in this post.

You should however, realise that whilst I recommend creating multiple income streams, you should stay close to what you already know.  I am not recommending that you go and sign up with eBay and learn to be the best eBay seller out there and also try and make a killing with Google Adwords, the old saying comes to mind “Jack of all trades, master of none” and this will apply to you if you try and master every single way of making money online.  Learn one market inside and out before you try and master another.

So I make around 25% of my income from Squidoo, 25% of my income comes from blogging and this is something that I want to share with you over the coming weeks on this blog.  I intend to start making my income from blogging account for a lot more in 2008 and will be detailing my success and failure here for you to see.

When I first started to create blogs, around five months ago, I didn’t have a clue about what I was doing, but because I sat down and took the basic marketing skills that I have mastered over the years and applied them, it soon became profitable for me.  When something becomes profitable, I stay with it and try and get as much profit as I can from it – it’s time to push on with my blogging to get the most.

My main income is broken down into three main groups, Squidoo, Blogging and Product Sales.  25% to Squidoo, 25% to blogging and 50% from product sales.  Though this information is around three months behind (I’m not great at keeping up to date with this!) I know that it probably hasn’t changed that much.

Squidoo and blogging actually work really well together and I use them to create some great traffic funnels.  I took what I was working with already (Squidoo) and then found a way to create more money by incorporating the blogs.  I didn’t go off on a whole new tangent and learn all about building websites and trying to conquer Google with SEO.  If you have found that you love doing something, take it as far as you can, there will always be something else to learn along the way.

I know that I have learnt a little bit about SEO from blogging but it’s not something that I like doing or know that much about so I stay away from it as much as I can.  It is pointless trying to become a master of something that you hate – work out what you like doing and where you want to take your marketing. 

Refer back to my post on long term plans and see where you want to go and how you are going to get there. 

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One Response to “I Know The Basics Of Marketing – I Want More!”

  1. claire shaw Says:

    Thanks Kelly. I am really interested in the whole blogging experience. I first got started online with you and squidoo queen and am making some money, now I want to be able to link these two together and take it further.