5 Blogging Mistakes That Kill Blogs

February 25, 2010



When you do a search on Google these days, the chances are that you’ll find a whole host of forgotten blogs just littering cyberspace.  If you are thinking of starting a blog, for whatever reason, you should understand what the biggest blogging mistakes are before you waste anytime getting started.

These mistakes are so common that almost every blogger will make one or more of these mistakes at some point in their blogging career.  If you read these mistakes and notice that you are making more than a couple – it’s time to rethink your strategy!

1.  Income Options

If you think that it’s a great idea to start a blog about the depth of puddles in your local area but don’t really know where to take it in the long run – you will run into problems.  Forget going ahead with the blog until you have found out just how far you can run with your idea.  How are you going to monetize your blog?  Are their options open to you for long term income? 

Remember, what works for one blog might not work for another.

2.  Not Taking It Seriously

For whatever reason you decide to start a blog, not treating it seriously enough at the beginning is a massive mistake.  Just a quick look around and you’ve seen how simple the process can be but you feel it’s better to ‘test’ the water first and use a free platform such as Blogger or WordPress.com. 

When you take this path it’s often too late to put your mistake right before disaster strikes!  WordPress.com do NOT allow you to use affiliate links and using these platforms means that you are not in control of your blog and are ultimately building someone else’s business for them.

3.  Not Being Unique

How many times do you happen to stumble across a blog and think “I can do this!”

You see the likes of Problogger, Copyblogger, JohnChow etc and the next thing you know you are attempting to replicate their success on your own blog.  When you attempt to replicate someone else’s blog you are often pulled towards that persons ‘style’ and this is where you will come unstuck – People will see through it in no time at all.

4.  Poor Research

Another mistake is not doing the proper research at the start.  Jumping in with both feet and heaps of enthusiasm is one thing but it’s no substitute for knowing your niche inside out.  If you intend to steer clear of the latest (and pointless) fad blogging such as flogs, splogs etc you must understand who your market is and what they want. 

Along with your initial research, you are going to have to learn new skills along the way too such as keywords, traffic generation, promoting your blog and basic seo amongst other things. 

More importantly you need to know how you are going to help your readers in both the long and short term.  In order to succeed with a blog you need to be aware that you’ll need to fulfil your readers needs but you also need to know exactly how you are going to do that. 

5.  Focus (Or Lack Of)

All of the above are common blogging pitfalls but the one that shines through for all of us at one time or another is losing focus.  Sometimes it happens because of a build up of problems that overwhelm the blogger over a period of time such as lack of traffic, no regular readers etc.  Instead of keeping on track and working out the reasons ‘why’ you have no readers or traffic coming through it seems easier to change direction and try more and more different tactics, go onto new topics etc.

This does nothing but spread your time and efforts thinly over a bigger surface.  Learn from your mistakes and put them right instead.


About Kelly Stone

Kelly Stone is the founder of Kelly Stone Marketing. If you enjoyed this post then the chances are you might want to read more from her - you can make sure that you stay updated via Twitter, Facebook or over at Google +1.

View all posts by Kelly Stone

5 Responses to “5 Blogging Mistakes That Kill Blogs”

  1. Emma Lewis Says:

    Hi Kelly,

    Fantastic post that really hit home!

    I hate to admit it but I am guilty of losing focus and I realise that I end up paying for it in the long run.

    Keep up the great work that you do.

    Emma Lewis

    • Kelly Says:

      It’s easily done Emma – I’m sure that we are all guilty of it at some point (I know that I am).


  2. SEO Performer Says:

    I saw a link to this post from one of my twitter friends and thought I’d take a sneaky look. It’s well laid out and presented in clear, easy to follow chunks.

    When I first started out online one of the biggest obstacles that I came across was spreading myself to thin around many methods. Thankfully I saw the error of my ways and took my business in the right direction afterwards.

  3. Kelly Says:

    Hi SEO Performer

    Thanks for your kind words and for taking the time to comment – it’s appreciated.

    Take care

    .-= Kelly´s last blog ..Social Marketing Websites That Can Help Marketers =-.

  4. Chris Says:

    Ive definately been guilty of most if not all of them. 🙁

    Personally, im of the belief that the main reason blogs fail is that the author doesnt care enough about the subject matter, leading to several of the things listed above. If the person writing the content doesnt care why should the person reading it?

    Im gonna stick around on here i think, theres lots of information that can help me with my current projects (and some that already has)