Bloggers everywhere are packing up and leaving their blogs dead in the water. Normally the owner will claim shortly after that there was ‘no money to be made’ or that they have ‘other commitments’. Either way, long forgotten blogs lay around in the bloggers graveyard collecting cyber dust.
Other bloggers continue to march forwards without making much headway and wondering why their blogging dreams have yet to come true. On closer inspection it’s clear to see that many of them are commiting some of the most common mistakes that bloggers do (myself included!) – they are making stupid blogging mistakes that are simple to fix when you know what they are.
Mistake #1: Thinking That Content Is Everything
Many bloggers spend hours trying to write that perfect post. Each word and sentance is painstakingly crafted and the delete key is starting to look worn. Writing pillar articles that will stand the test of time is becoming an unhealthy obsession for many bloggers, yet some of them will come to see that their efforts can be put to better use elsewhere, others though will continue to slave away.
Whilst it is true that your content needs to be good quality, your writing means nothing if there is no one there to read it!
Once bloggers realise that more is needed from them to create a great blog, other than their version of War & Peace, they can decide if the whole blogging concept is sounding more like hard work or something that they need to plan better.
Remember, you could have created something spectacular that has the potential to be a major payday for you but without readers no one knows.
Mistake #2: Catching Social Media Mania
When something works as well as social media does its easy to suddenly find yourself devoting more and more time to it. It’s not uncommon these days to hear of people getting sidetracked by all the ‘noise’ that goes with Facebook and Twitter etc.
The problem is that when bloggers start to devote more time and energy at social marketing, something else is normally suffering. One thing that people start to believe is that social marketing carried more weight than some of the most basic marketing techniques out there.
Basic SEO is normally the main casualty – Getting Google to rank your site well is mainly down to solid, basic SEO and ignoring backlinks etc is done at your own peril.
Mistake #3: Losing Your Sense Of Direction
Most of us who suffer from a not having a great sense of direction find ourselves lost every now and then and the same goes for bloggers who have very little direction (or none at all). They really just end up going around in circles and never really making any headway.
When you start a blog it’s vital to know what your blog is about and where you want to go with it. Do you want to use it to drive traffic to your products/services or is it your main business website? Is your aim to build a list of subscribers or become an authority on your chosen subject?
Understanding what your blog is about and knowing how you are going to achieve your goals is key to making your blog a success. Plan your goals and then work your plan.
It’s easy to lose sight of what you were aiming for but when you have clear plans in place and understand what it takes to reach your goals, the rest is easy.